GiftRocket, a graduate of this year’s Y Combinator spring class, launched behind a great idea. The startup wanted to marry gift carding with location-based services, so that friends could send gift cards to each other that could only be accessed once they “checked in” to a certain location. So, for example, if you really wanted your friend to try out the coffee at a certain local coffee shop, you could send them a gift card to that coffee joint, which they could only redeem from the shopt itself.
As Robin pointed out in March, the idea was a simplified version of Venmo’s Gifi, which basically had users combine Venmo and Foursquare apps to achieve the same effect. I say “was”, because GiftRocket is today moving away from the “check in” portion of their service to an even more simplified and universal approach to sending personalized gift cards.
Beginning today, GiftRocket users can send and receive digital gift cards via email or Facebook, using PayPal, a bank account transfer, or check. Basically, GiftRocket is now an easy P2P money donation service, as users can decide to send $50 to their mother for Mother’s Day, and in a personalized email say, “Mom here’s $50 for you to use at Barnes & Nobles”. GiftRocket doesn’t involve merchants directly, but GiftRocket Co-founder Kapil Kale tells me that he thinks this social pressure/proof element will assure that people use the virtualized gift cards in the way they were intended. And the best part? Their gift cards don’t expire.
Making It In the Art World, New Approaches to Galleries, Shows, and Raising Money, a new book by Brainard Carey, was released last week by Allworth Press in both paperback and Kindle editions.
“This book is for the professional artist or the artist who wants to learn to be a professional,” Brainard Carey states in his introduction. Although that may sound like the beginning of a conventional how to book, just a few sentences further on Carey congratulates artists for being innovators in a world that values creativity, urging artist to bypass the traditional gallery system for more unconventional methods of getting their art to market. According to Carey, there is a burgeoning DIY movement going on that also pertains to visual artists doing it all themselves--their own marketing, promoting, and selling directly to the public.
Carey asks the question, “what if you could create a way of working with money that was as creative as making art? “
He then examines some of the creative ways that artists have sold their work and managed their art careers on their on terms.
Carey’s paradigm shift infuses his own brand of enthusiasm and methods of idea development with a tone that challenges artists to come up with their own new ways of earning money from their creativity. For artists already working outside the system and engaged in self-promotion and marketing, Carey presents “tools to pursue your dreams” — several chapters of practicable ideas containing real life steps to finding a patron, proposing an exhibit to a curator, and how the right winning attitude can make things happen.
Other “tools” contained in the 217 pages of Making It In the Art World include sample letters, a “workbook” portions of each chapter, and techniques on time management that Carey refers to as “the golden key” that will unlock possibilities.
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